Monday, April 25, 2011

Branding and Beyond

And the hype continues for Morgan Spurlock's new documentary. I know I'm a little slow in posting this, but my video watching has taken a bit of a hit as the semester nears a close. Now I don't agree that nation branding and soft power strategies should simply reproduce corporate branding strategies on a global scale, but I do think it's worth evaluating those strategies to see how they work.

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Morgan Spurlock
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